Gurgaon-based investment and advisory firm Moonbeam Capital Managers Pvt Ltd, which recently acquired another city-based early stage fund New Growth Capital, has invested in PK4 Software Technologies Pvt Ltd, a Bangalore-based SaaS (software as a service) vendor.
With the funds, PK4 Software Technologies Pvt Ltd will shift from relying primarily on online sales to offline. “So far, we have been growing our business online. In the last month, we started feet on the street to expand SaaS awareness. Nearly 85% of people in India are not looking for a SaaS CRM solution on the Internet – they are relying on word of mouth,” said Shetty. The firm will add seven sales personnel spread across Chennai, Hyderabad and also target Tier 2 towns. The company has also seen interest from SMEs in all corners of the world – Kenya, Middle East, Poland, South Africa, Uganda, Sri Lanka, Mauritius, Indonesia and Malaysia and aims to use the funds to push global sales.
By: Madhav Chanchani
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